Brand Identity

You’ve successfully launched your business and built up a solid, if small, customer base. Starting small has its benefits; after all, it allowed you the opportunity to cultivate a loyal relationship with your customers. By now, you’ve had time to work out any kinks, and you’re confident that your product or service is genuinely the … Read more

Your brand identity is more than just your brand name or brand logo. As Jeff Bezos the founder of Amazon puts it “Your brand is what other people say about you when you’re not in the room”. Your brand is essentially the personality of your business and how it makes your audience feel when they … Read more

Branding is one the most essential aspect of digital marketing. Brand has all the power to drive conversations, conversions and influence across channels. A lot of analysis, planning, content and hardwork goes in to building any brand online. As said by many experts, nowadays brands are not what people buy, like or talk about; it … Read more