As your business takes flight, you’ll begin growing quarter over quarter, year over year. That is until the day comes when you’ve either grown so fast you can’t keep up with customer demands and expectations or you’ve reached a growth plateau.
Planning for future growth is crucial to your eCommerce livelihood. Today’s business owners have to be prepared to face exponential growth head-on if they want to be a leader in their niche.
Trying to craft a digital marketing strategy can be difficult—after all, digital marketing encompasses so many different facets of the online world. It’s important to remember, however, that your business doesn’t need to try to cover all of the areas of digital marketing. On the other hand, you’ll likely be more successful focusing on a few strategies (especially when you’re just starting) and seeing how they work for your business.
With this in mind, whether you’re a startup, established business, or simply a digital marketing beginner, you can refer to the following digital marketing tips to help promote your business online.
1. Remain active and interact with your customer base on social media
Social media is freely available, literally, anyone can set up an account, so why not set one up for your business? Having a profile on Twitter, Facebook, Instagram and LinkedIn can add legitimacy to your business but it’s not something you can just slap together. While it is a budget option because you can do it for free, it will take up some of your time to flesh out your profiles and create a social media presence that accurately reflects your brand.
Once your profile is set up you can then start syndicating content that will appeal to your audience and sharing your original content if you have it. Social media isn’t something you should do casually, creating regular updates, communicating, and reaching out to other people are important parts of the process. This can be time-consuming, but with free tools you can schedule up posts in advance and get a whole week\’s worth of social updates done in one sitting, to help you stay organized. So social media is really a great Low Budget Digital Marketing Tips you can use for your business marketing.
2. Utilize adaptive content to target millennials
The majority of your audience these days are millennials who not only use the internet for the majority of their work but also have access to other, comparatively “older” forms of content.
When you think of content and marketing strategies, keep them in mind, and use adaptive content to target them. The content you write should speak to the needs and values of the millennials and should be adaptive.
Adaptive content is simply the content that supports meaningful interactions across different platforms and adopts accordingly. This means that it should suit the platform that one is reading it from – like a content written for the computer will not suit the mobile format and one written for print or handout format would look out of place online.
3. Make use of video marketing
The use of eye-catching videos can help small businesses dominate the digital marketing circuit because videos make the average user spend 88% more time on a website. Despite over half of consumers wanting to see more video content from brands they support, only about one-third of small businesses (32%) plan to invest more in video marketing this year.
Although creating an engaging video involves more of a time commitment, different businesses are using video marketing as a resource for exposure during this period. Professional software isn’t necessary to create a thought-provoking piece of video. Small businesses on a budget can create homemade videos that fit their audience’s needs and expectations.
More people are working remotely and spending their free time with their laptops. A visually appealing, a short video can do wonders for your engagement rate. More small businesses should consider the interactive and engaging value of video marketing.
4. Get people to talk about your brand and services
As your business builds traffic, you must stay engaged and create more buzz for your brand. Building off of existing interest and traffic is a great way to optimize growth. For many, the first step to creating a buzz is social media. While this is a great avenue for building buzz, you don’t want to put all of your eggs in one basket — especially considering how often the Instagram algorithm changes.
Depending on the nature of your business, you can look into:
- Hosting a webinar
- Sharing your story on a landing page on your website,
- Executing an email marketing strategy and building your subscriber list,
- Pitching your brand to public relations firms, and
- Reaching out to influencers to partner with them and leverage their audience.
5. Prioritize quality content
Although you may not have a great deal to offer people in terms of discounts and giveaways to attract potential customers, you can present good, quality content that’s related to your target audience.
When it comes to social media, keep in mind that the most successful brands continually share interesting content that’s frequently not obvious advertising or a direct call for action. Successful companies often post and share ideas that their audience is most interested in. Take it one step further by actually interacting with your audience. Directly connect with your audience by responding to their comments about the content you’re submitting. This marketing process is huge in terms of building a long, trustworthy relationship with your potential customers. Prioritising is really a Low Budget Digital Marketing Tips that you can use in 2020.
6. Use affiliate marketing
In affiliate marketing, you can sit back and relax as others do your marketing for you. That’s a rather simplified version of putting things. With affiliate marketing, you recruit affiliates for your brand to draw in leads for you. They can be thought of as salespeople who work on a commission basis. This commission is entirely up to you to decide. Whether you pay them according to the sales they generate or on a flat fee per product basis.
But how do you keep track of these sales? You do so via affiliate links which are customized links you provide your affiliates with. They share the link with their social media circles who, in turn, can use the link to visit your site and make a purchase.
You can use tools like Google Analytics to generate these customized links. Further, you can even track the number of sales coming in from each link to track the performance of your affiliates.
7. Make your website mobile-friendly
There’s no doubt about it, mobile marketing has become more relevant than ever—with more and more consumers browsing and making purchases using their smartphones or tablets. Although investing in mobile-specific marketing can require a significant investment, especially if you’re just starting out in digital marketing, you can take the first step by ensuring that your business’s website is optimized for mobile.
Luckily, most website builders, like Squarespace or Wix, as well as dedicated eCommerce platforms, like Shopify and BigCommerce, have done the hard work for you. These tools typically offer themes and templates that are already mobile-friendly. Therefore, all you have to do is ensure that you’re using one of these templates and as you add or change your website, check to see how things look and function on a mobile device. Having a mobile-friendly site is one of the topmost Low Budget Digital Marketing Tips that has been used by mid or small size businesses.
8. Focus on providing top-notch user experience
Your audience is what matters. Your audience must be able to engage with your brand name, your values, and your product, to build a lasting relationship and association with your company. Similarly, the audience is now more reflective and receptive when brands offer them unique user experiences and brand value.
User experience can be made effective primarily through content, communication channels, and intuitive UI. The loading speed of your website; the intuitive menu navigation; chatbots that assist in communication; and the simplicity and tone of your content are key to a great user experience.
Besides, you need to develop a client management strategy that helps you connect with your customers. This strategy will walk you through query and complaint management. Moreover, it will collect feedback for improvement and make your clients feel part of the brand community.
Keep in mind that sales and marketing don’t just drive business growth, they drive business stability so hold firm on your marketing budget, use it dynamically, allocate it to your core business areas. Simply put – don’t cut your budget, just change your focus.
No matter what kind of content you\’re pushing out, you\’ll have no trouble finding established best practices for attracting customers. But what makes all the difference is how well you communicate with your audience. Following the points mentioned above puts you on the path to attracting new clients and growing your business. To learn more about how to successfully communicate with your audience, visit us at https://www.koffeetech.com/digital/.