We understand the reasons why you might resist building one for your business: “I’m not tech-savvy”, “they’re too expensive”, “I don’t have the time”, or the infamous “I have enough business and I don’t need one”. The reality is, you don’t need to be tech-savvy, getting a professional website for your business can be cheap and easy, and to make it even simpler for you – not having a website is costing you time and money.
Check this out… 81% of people research a business or service on the internet prior to making a purchase decision. That’s 25.92 million people searching for businesses online. Yet, 46% of business owners listed “Business currently doesn’t need one” as their #1 reason for not having a website.
We’re not statisticians, but we can see that there’s a glaring disconnect here. Still unsure if your business needs a website? Keep reading further to learn more about why every growing company needs a website to upscale their business and stay relevant amongst competitors.
Is highly Convenient
If nothing else convinces you about the importance of websites, then this single point will. A customer needs convenience. The more convenient a purchase for them, the more likely they are to buy repeatedly.
A website provides easy convenience on more than one level. Customers these days are so used to finding out what’s in store for them before they make any decision. With your website, they will be able to know everything about your business and the products or services your offer. All these at their convenient time and place.
As you might know, running a good business is all about making it as easy as possible for your customers to do business with you. Having a website and an online presence is the first step you should take in this regard.
Builds A Sense of Trust
Businesses that have nice looking websites inspire trust and are more competitive on the market. A solid entrepreneur simply cannot make a client trust his/her business today without a high-quality web presence. By having a professional website designed, the entrepreneur shows he/she cares about his/her brand and business reputation. Adding more functionality to the site will make the company stand out from the competition.
So social media may suffice for new small businesses, but sooner or later entrepreneurs will have to consider having a corporate website or online store designed to professionally represent their companies online. It is about how the online face of the business looks to customers living in the digital era. A business without a website cannot project a compelling and trustworthy image. A reliable brand cannot be built with only social networks or with some cooky-cutting website. It’s hard to find a successful company that does not owe at least a part of its success to its professional web presence that includes a high-quality custom website.
Enhances SEO by Improving Visibility
People don’t just browse the Internet to discover companies they want to do business with; more specifically, they visit search engines. 93% of online experiences start with a search engine. And nearly half of these searches are for local businesses.
Having a website is important to beat the competition as well. Through modern SEO tactics like content creation, link building or social media marketing, you can stay on top of the competition and attract more customers to your business.
A website that is designed to be an effective Internet marketing tool will increase your website traffic. This internet marketing technique is referred to as Search Engine Optimization. By generating quality backlinks and creating optimized content, you become an authority before search engines and increase the number of visitors that come to your website.
Helps to Stay Open 24/7
Nobody wants to work at 3 a.m., but some people like to shop then. Having a business website or e-commerce store means that you can sell products all the time — not simply between 9 a.m. and 5 p.m.
An online store can mean a dramatic boost in sales, especially when you factor in additional customers who are not restricted by geography. Your online presence also supports marketing campaigns, customer service, client relationship building, brand recognition, and almost every other element of the revenue stream. Combining your website with marketing tools, like email marketing, helps you reach new customers and generate repeat business.
Boosts Sales
Sales are vital to every business. It’s the only way that you can keep your company up and running. And improving sales is the best way to improve the health and success of your business. The importance of a website for sales cannot be overstated.
By having an online presence through your website, you are able to reach more consumers. The more consumers you reach online, the more opportunities you have to make a sale. Developing a website doesn’t automatically bring paying customers to your business. However, through search engine optimization of your website, you can improve your chances of bringing in more qualified leads who are more likely to make a purchase.
Not only does a website help you increase your sales opportunities, but it also increases your availability to make sales. With a website, you can sell your products and services around-the-clock. You don’t have to be actively engaging with leads on a constant basis because they are able to get the information they need from your site.
Additionally, your website offers another channel for sales. In addition to selling your products and services online, you can provide consumers with the information they need to make an informed purchasing decision. Effectively, the content that’s on your site serves as an additional salesperson, helping customers get the information they need and convincing them of the benefits of your products or services.
Helps to Communicate With Your Audience
Having a website is important for your small business because your website can answer questions. Most of the time, customers would rather look online than call a business to find out basic information. Not having a website would mean missing all of the potential customers who do not want to reach out and ask you about your services.
Additionally, your website can communicate basic and fundamental things about your business that the public would like to have on hand. A website’s ability to answer consumers\’ questions is just one of the many reasons your website is important to your business. Without it, customers would be lost.
Keeps You Relevant Amongst The Competition
While 36% of small businesses don’t have their own website, 64% of them do. This means that the majority of small businesses do have a presence online, and it’s likely that your competitors have a website that is appealing to people in your area.
If you want to stay relevant and competitive within your field, it’s important that your business have a footprint online—it not only helps you stay competitive, but it also helps cement your role as a forward-thinking, tech-savvy business.
Improves Customer Service
The way businesses offer customer service and support has drastically changed with the advent of websites. Customers no longer have to wait on the phone for a long time. Common queries such as those related to the usage of products, assembly, etc can be solved by posting guides and manuals online.
A separate page on the website that answers frequently asked questions is also an effective way to offer better customer service and support. Most websites also have a section dedicated to customer forums where customers can interact among themselves to address their issues.
All these features of your website are sure to make your customers happier and satisfied and they are highly likely to remain loyal and recommend your business to others.
Provides A Platform to Showcase Your Products and Services
Not only can you display your products or outline your services in detail with beautiful images, but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase.
As you can see, having a professional and optimized website is an important tool in your marketing strategy and a great way to position your company for global exposure. No matter what kind of content you\’re pushing out, you\’ll have no trouble finding established best practices for attracting customers. But what makes all the difference is how well you communicate with your audience. To learn more about how to successfully communicate with your audience, visit us at https://www.koffeetech.com/digital/.