Social media is one of the dynamic channels online. The trends keep on changing due to the arrival of new technologies, new ideas, and new rules.
As there are reasons behind every social media marketing trend, they become predictable. So, this article brings you top social media marketing trends to prepare you for 2019.
- The rise of social monitoring
Crawling social media channels to find keywords and brand mentions is known as social monitoring. The process is not new, but very few brands have been using it. However, this year, it is expected to see a boost in social monitoring. This is due to the rise of tools and services that provide accurate data through crawling social media channels.
Brands utilize social monitoring to build reputation, find business and connect with audiences and industry peers. All this creates a better competitive environment on social media for businesses. Hence, knowing this trend gives you the advantage of preparing your business.
- Further domination of video marketing
Thanks to improved smartphones with great cameras, video content has gained popularity on social media. But this is not a news, as video marketing has been in the scene for quite a while now. However, there is another form of video marketing ready to take over social media. And that is live video content.
From YouTube, and now on Instagram and Facebook, live videos are more popular than ever. Platforms have started giving notifications of live videos, which is a great advantage for businesses that go live to turn eyes.
From YouTube, and now on Instagram and Facebook, live videos are more popular than ever. Platforms have started giving notifications of live videos, which is a great advantage for businesses that go live to turn eyes.
- More involvement of micro-influencers
Influencer marketing has been a major social media marketing approach for a long time. However, this trend has increased the service charges of those influencers. The stars of Twitter, YouTube, and other channels surely offer a great deal of exposure, but their pricing has grown a lot.
So, now marketers look for micro-influencers as their alternative to influencer marketing approach. These micro-influencers have less than 10,000 followers, but their followers are targeted, which increases the conversion rate. Hence, marketers will be researching micro-influencers and finding niche-oriented influencers to collaborate with.
- In-depth study of social media behavior
People have always been available on social media uploading their information. However, technology has now become efficient enough to understand information. Now, businesses can actually understand social media behaviors and obtain a personalized approach to marketing.
The expectations of consumers have increased and that is going to enhance the study of social media behavior in 2019. Businesses and consumers both desire better interaction. Hence, there is a mutual understanding of using social media behavior to improve marketing approach.
Consumers will be receiving ads and marketing pitches from their favorite brands. Hence, businesses will reach relevant and targeted market on social media. Social media platforms such as Facebook and Twitter has updated their guidelines to make that happen.
So, are you ready to hit social media with a bang in 2019?!
